Realtors

As a realtor, you understand how crucial it is to connect with homebuyers. You may already have an online presence or a strong local reputation, but now you’re ready to take your business to the next level. Could online marketing be the solution?

Digital marketing offers real estate agents a powerful platform to grow their brand, business, and revenue. However, success in real estate digital marketing requires time, dedication, and expertise.

If you’re just starting your journey into online marketing, this resource will guide you on where to focus your efforts and energy.

Looking for expert assistance? Fieldgates provides professional real estate marketing services designed to grow your business. With a proven track record and a commitment to success, we’re here to help.

Contact us today at +1 (720) 513-5578 or contact us online to speak with a strategist about how digital marketing can transform your real estate company!

Why Does Digital Marketing Matter for Real Estate Agents?

In today’s world, the Internet plays a pivotal role in connecting real estate agents with potential buyers. Consider these insights from Realtor.org:

• 90% of buyers use the Internet as a resource when searching for a new home.
• 76% of buyers drive by or schedule viewings for homes they find online.
• 41% of buyers discover their new home on the Internet before anywhere else.

These statistics highlight the Internet’s critical importance, especially for homebuyers.

If you want buyers to discover the homes you’re selling, having a strong online presence is essential. Without it, your listings are less likely to appear in search results, limiting your reach and opportunities.

Digital marketing empowers realtors to grow their business, enhance visibility, and establish a reputation as a trusted name in their local market. It’s not just an option—it’s a necessity for success in today’s competitive real estate industry.

6 Ways to Use Digital Marketing to Grow Your Real Estate Business

Ready to harness the power of digital marketing to expand your real estate business? Here are six effective strategies to get started:

1. Get Your Real Estate Business Listed Locally

A strong local presence is vital for any realtor, and digital marketing makes it easier than ever to establish one. Start by creating a Google Business Profile, which ensures that potential clients can find your business when searching online. Next, list your company on popular online directories like YellowPages.com, Yelp, and Foursquare. These platforms allow you to share essential details such as your business name, address, and contact information.

Reviews play a crucial role in attracting clients, so encourage satisfied customers to leave feedback on platforms like Yelp. Positive reviews build trust and help you stand out from the competition. Foursquare takes it a step further by enabling visitors to “check in” at your office, which can boost your visibility within the community.

Additionally, optimize your website for local search results. Incorporate location-specific keywords into your content, such as “Realtor in [Your City, State],” to signal to search engines that your business is relevant to local clients. By combining these strategies, you’ll ensure that your real estate business is easy to find, credible, and appealing to potential homebuyers in your area.

2. Stay Active on Social Media

Social media remains a powerful tool for realtors, providing an accessible and engaging way to connect with potential buyers. Platforms like Facebook, Twitter, and even Pinterest can play a significant role in your digital marketing strategy. The key is to focus on the channels that align with your audience and the time you can dedicate to managing them.

Before diving into any social media platform, evaluate your resources. Consider how much time you can commit to posting and engaging with followers, the type of content you plan to share, and whether your target audience is active on that platform. If maintaining a consistent presence seems challenging, hiring a social media agency might be a worthwhile investment.

Twitter is excellent for sharing quick, engaging content like homebuying tips, market insights, or neighborhood highlights. It’s also a great way to maintain relationships with long-term clients. Suggest that your buyers follow you to stay updated on listings, open houses, and helpful resources.

Facebook offers a versatile platform to reach new clients and interact directly with prospective buyers. By creating a professional Facebook Page, you can showcase your listings, post photos of open houses, and share relevant real estate articles. Enable messaging on your page to give potential clients an easy way to contact you with questions or comments.

Pinterest can be a visually appealing addition to your social media strategy. Use it to create boards featuring homes for sale, highlighting interior and exterior features through stunning images. Additionally, you can pin helpful content like home décor trends, gardening tips, or DIY projects to engage and build a following of local or future buyers.

Staying active on social media not only boosts your visibility but also strengthens your connection with potential and current clients, ultimately enhancing your real estate business.

3. Create a Real Estate Website Worth Visiting

At the heart of your real estate digital marketing strategy lies your website. It’s the central hub where potential homebuyers can learn about your business, browse your listings, and connect with you. A well-designed, user-friendly website not only attracts visitors but also establishes credibility and improves your rankings for local search terms.

Your website’s primary draw will be its listings, so it’s essential to keep them updated. Include high-quality photos and detailed information such as the property’s address, school district, amenities, and any other selling points. Make it easy for users to contact you with questions or schedule a showing directly from the listing page. A seamless and informative experience here can significantly increase engagement and lead generation.

The design and functionality of your website are just as important. Ensure that your site is responsive, meaning it looks and works well on all devices, from desktops to smartphones. Speed is also critical—slow-loading pages can drive potential buyers away. Clear, intuitive navigation is another must; if visitors struggle to find the information they need, they’re likely to leave without ever reaching out to you.

Finally, make your contact information prominent and easy to access. Display your phone number, email address, and office location clearly on every page. This not only makes it easier for potential clients to reach you but also improves your local search visibility. A professional, fast, and user-friendly website is essential to standing out in today’s competitive real estate market.

4. Establish a Presence in the Community

Building a strong presence in your community—both online and offline—is a crucial step in growing your real estate business. By engaging with local blogs, forums, and other online communities, you can position yourself as an expert in your field, making it more likely for potential clients to trust and reach out to you when they’re ready to buy or sell a home.

If you already read blogs about real estate, home buying, or home décor, start participating in the conversation by leaving thoughtful and relevant comments. Your goal is to provide value, not just promote your business. When you contribute meaningful insights or advice, readers are more likely to view you as a trusted resource rather than just another advertiser. Similarly, forums like Quora.com are excellent for answering questions related to real estate, showcasing your expertise, and connecting with potential clients.

Take it a step further by engaging with local online communities, such as news sites or regional forums that focus on home sales or community events. When commenting on these platforms, mention your local expertise and services in a natural way, without spamming links or overtly advertising. This approach not only builds awareness but also increases your chances of turning readers into clients.

To maximize the impact of your participation, focus on being helpful and relevant. Share advice, answer questions, and demonstrate your knowledge of the local market. By consistently contributing valuable insights, you’ll strengthen your reputation and build relationships that can lead to new business opportunities.

5. Guest post on other websites

Blogging is a powerful tool in your real estate digital marketing strategy. By creating your own blog, you can share valuable insights and demonstrate your expertise in the industry, fostering trust and credibility among potential clients. Great blog content not only engages readers but also has the potential to be shared across social media or featured on other websites, boosting your visibility and generating high-quality backlinks to improve your website’s search engine ranking.

When writing your blog, focus on providing content that is relevant and helpful to your audience. Avoid constantly talking about yourself or your services—balance is key. Use the “rule of thirds” or “rule of fourths”: only dedicate a small portion of your posts to self-promotion. The majority of your content should address topics that homebuyers will find useful, such as market trends, homebuying tips, or neighborhood highlights.

Consider showcasing standout home listings, success stories, or behind-the-scenes looks at the real estate process on your blog. Sharing your accomplishments and insights gives potential clients tangible evidence of your skills and experience, helping them feel more confident in choosing you as their realtor.

Guest blogging on other websites is another excellent way to expand your reach. By contributing posts to blogs in the real estate or home décor industry, you position yourself as a thought leader and gain exposure to new audiences. Guest posts can also generate valuable backlinks to your site, improving both your online presence and your website’s authority.

Whether it’s through your own blog or guest contributions, writing valuable content establishes your expertise, strengthens your reputation, and helps attract new clients.

6. Create an email list

Email marketing is a powerful tool for fostering engagement and building lasting relationships with potential clients. By allowing users to sign up for emails, you create a direct line of communication that can keep you top of mind as a trusted real estate agent.

To get started, use an email marketing platform like Mailchimp to collect addresses, manage your list, and compose messages. These tools make it easy to add a signup form to your website and ensure that your emails comply with opt-in requirements. Remember, it’s essential to respect your recipients’ consent—only send emails to people who have willingly signed up. Sending unsolicited emails risks being flagged as spam, which could harm your reputation.

Your email campaigns don’t have to focus solely on promoting yourself or your listings. While it’s effective to share new home listings, open house details, and market updates, you can stand out by including links to blog posts, useful real estate tips, or even popular content you’ve previously shared on social media. This diversified approach keeps your audience engaged and showcases your expertise beyond just selling homes.

Don’t shy away from repeating content across platforms. It’s unlikely that every client follows you on every channel, so repurposing your best material ensures it reaches as many people as possible. By consistently sharing valuable information, you can use email marketing to deepen connections, drive engagement, and set yourself apart as a resourceful and approachable real estate professional.

Achieve Better Results with Real Estate Digital Marketing

We hope you’ve found this guide to real estate digital marketing valuable. Our goal is to provide realtors with the insights they need to establish and grow their businesses in an increasingly competitive market. Leveraging online marketing is one of the most effective ways to differentiate yourself and stand out from other sellers.

At Fieldgates, we understand that realtors have a lot on their plate, from finding the perfect homes for clients to closing deals. That’s why we’re here to handle your digital marketing needs, so you can focus on what you do best. From building a stunning real estate website and managing social media to creating engaging blog content and building links, our team offers a full range of services tailored to realtors.

Ready to take your business to the next level? Call us today at +1 (720) 513-5578 or contact us online to learn how our expertise can help you grow your real estate business.